PRLog (Press Release) – Jun 30, 2010 – This year’s Big Bike fundraiser for the Heart and Stroke Foundation raised almost $100,000 in Victoria, with over $10,000 of that coming from ParetoLogic. As the highest fundraiser in Greater Victoria, the software developers were awarded the Golden Gears award.
ParetoLogic more than doubled their initial team goal of $5,000 due to overwhelming support from the staff and management of ParetoLogic. “This charity has a personal connection for many of our staff,” said Adrian Pereira, Chief Technology Officer at ParetoLogic. “Heart disease and stroke are some of the biggest killers in Canada, and we’re proud to do what we can to help stop it.”
Participants in the Big Bike gained pledges from the general public and then followed through by riding the Big Bike itself. The massive contraption accommodates 29 riders at a time (plus one driver) and toured around downtown Victoria.
“One of the most important factors to lower heart attack and stroke risk is awareness,” said Pereira. “The Big Bike can’t be ignored – especially when we’re on board – so we’re hoping a few more people take the time to check out the Heart and Stroke foundation, as well as consider their own health.”
As if the giant bike weren’t enough to draw attention, the team attracted crowds with noisemakers, shouts, and one oversized purple paper mache costume. All this helped ParetoLogic earn a Spirit Award for their enthusiasm and energy.
ParetoLogic’s Co-Founder, President and CEO, Elton Pereira, was the ParetoLogic team’s highest fundraiser, as well as the top earner in the region, generating almost $3,500. All funds raised by the Big Bike go directly to the Heart and Stroke Foundation and the life saving research they support.